When Industrial Equipment News (IEN) was first published in 1933, it revolutionized how industrial professionals discovered products. As the original product news tabloid, IEN delivered quick-hit, high-value updates to a workforce that needed timely information to keep America’s factories, plants, and infrastructure running.
Today, IEN continues to honor that legacy while evolving into a dynamic, multiplatform media brand. From the factory floor to corporate procurement offices and executive suites, IEN remains the most trusted and widely recognized resource in the industrial sector.
Print Legacy and Industry-Leading Circulation
IEN’s iconic print magazine reaches 185,000 qualified subscribers—making it one of the most powerful print channels in the manufacturing media landscape. Each issue delivers more than 75 new products, curated to help engineers, maintenance professionals, and plant managers make smarter, faster buying decisions.
Readers spend an average of 38 minutes per issue, and nearly all of them cite IEN print as an essential tool for evaluating new equipment, systems, and suppliers. By maintaining an unmatched circulation and deep reader loyalty, IEN’s print edition continues to drive action and influence at scale.
Mission and Audience
IEN’s mission is to deliver product-focused content that empowers professionals in engineering, operations, plant maintenance, purchasing, and executive leadership to improve performance and productivity. We cover the full scope of industrial needs, from material handling and robotics to energy systems, MRO, automation, and compliance.
Our readers represent nearly every vertical in U.S. manufacturing—from automotive and aerospace to electronics, food and beverage, heavy machinery, and pharmaceuticals.
Editorial Excellence and Market Reach
Each day, IEN delivers a curated blend of original content, breaking news, product rollouts, expert analysis, and video across web, newsletter, and podcast formats. With 1.3 million+ monthly brand interactions, IEN engages professionals who are actively researching and purchasing industrial solutions.
Top-tier manufacturers—including Ford, Boeing, Caterpillar, Intel, Lockheed Martin, GE, and Siemens—rely on IEN to stay informed and stay ahead.
Opportunities to Partner with IEN
IEN offers a range of tailored marketing and lead generation solutions to help partners reach a high-value audience across digital channels. Opportunities include:
- A daily email newsletter with industry-leading open and click-through rates - Example
- Smart Engagement: combines AI-driven targeting, omnichannel distribution, and real-time analytics to maximize content impact, generate leads, and boost ROI for industrial marketers.
- Website display ads
- Single and multi-sponsored email deployments
- Customized newsletter deployments
- Specialized video formats - Example
- Video ads and pre-rolls Example
- Video and audio podcasts - Example
- Content creation, including whitepapers, eBooks, infographics and video
- Custom research
- Resource guides
- Multiple sponsorship opportunities
For more information please contact [email protected].Â
ContributionsÂ
We're happy to accept and review potential contributions. Contributions are welcome from anyone with expertise or insight into the industry. Â
For more information, contact [email protected]. Â
Editorial GuidelinesÂ
The following Contributor Guidelines should be considered when submitting articles for review.Â
- Submissions should be no more than 1,000 words.
- Each submission should include the author name, title and affiliation.
- Please include a headshot of the author.
- Exclusive pieces will be given priority, so please let us know if your article has previously been published elsewhere.
- No AI-generated content will be accepted.
- Submissions should be written with an industry-wide perspective and not be promotional for any one product or company. Any promotional language will be edited.
- We reserve the right to edit the piece as we see fit, but we’re also happy to pass on a final draft to the author before it appears on the site.
- Because we publish new content every day, there’s no hard deadline for submission. However, we do reserve the right to publish the piece in accordance with our production cycle.
If you are having trouble with this site, please send an email to [email protected] explaining your problem, and we'll reply with answers.Â
Snail mail:Â IEN, 199 East Badger Road, Suite 100, Madison, WI 53713