Weβve certainly seen some creativity as businesses work within the current context to make their offerings more pandemic-friendly. And some have really been working -- like the use of curbside pickup and contactless deliveries for anything from food to library books. For other industries, thereβs a clear limit... letβs just say that our steam room days are over.
One sector thatβs taken a tremendous hit is, of course, the travel industry, and everyone from airlines to major plane manufacturers have bemoaned plummeting revenue as customers try to stay planted in their home zip codes.
Now some airlines are attempting to inject some cash into their businesses while appealing to travelersβ wanderlust in a more limited way: theyβre offering flights to nowhere.
Qantas airlines in Australia recently offered bookings for a seven-hour βsightseeingβ flight the CEO claims was the fastest selling flight in the companyβs history. Ticket prices were reportedly between $566 and $2,734 and the itinerary includes taking off from Sydney, going in a giant loop and landing inβ¦ Sydney. The airline says itβs clear based on the flightβs popularity that people miss the experience of flying.
According to USA Today, Qantas joins a few other airlines in this travel βliteβ experience, including one in Taiwan who offered βHello Kittyβ themed flights from Teipei and back.
The Qantas flight takes place upon a Boeing 787 Dreamliner and is said to offer some low flyovers near notable attractions. It also includes special onboard entertainment including, reportedly, βa surprise celebrity host.β